While attending this year’s Retail Industry Leaders Association (RILA) Conference in Phoenix, it was apparent that the future of retail analytics, predictive technology, and a consumer-driven supply chain is here. Many of the conference’s presentations focused on the importance of predictive analytics, automation of tasks (fulfillment, merchandising, and store operations), and artificial intelligence (AI) that […]
Category: Localization
7 Factors To Consider For Your Retail Localization Strategy
Retail: Seven Levers of Localization As retailers vie for market share in an increasingly complex environment, “local” is on everyone’s mind. Adapting the brand to fit the local neighborhood seems a plausible means to build loyalty. However, many are discovering “going local” is anything but a straightforward journey. Gone are the Days… For 95% of […]