Ask 10 category management professionals for the definition of “category management” and you’ll likely get 10 different responses. It’s most commonly defined as “managing items within a category as one strategic unit, including the determination of product pricing, placement, promotion and assortment based on a defined retail strategy, the competitive environment, and the target consumer”.
The goal of category management is to influence shopper focus during the purchasing process to create a strategy for differentiation and competition, as well as share information efficiently to provide strategic logic for better decision-making and tactical solutions.
Our 360 Category Management Solution provides total life cycle management for space planning—floorplans, planograms and anything in between. Since major reviews get lots of attention and resources, we help you not only execute them efficiently, but also keep them up to date with the many changes to assortment throughout the year.
Plantensive provides complete, ongoing top-to-bottom assortment, macro, midi and micro space assessments with an eye to growing sales and margin—and staying ahead of your competition
We synchronize your category strategy for items, lines and categories across the entire planogram and provide you with accurate, up-to-date, best in class planograms and floorplans customized to your category management drivers, tactics and goals that link strategies from the shelf to the department and total stores.
Plantensive’s team of professionals delivers on-demand, staff augmentation services when: